The Maison
A perfume house built in Dubai for people who wear fragrance like a signature — with patience, with precision, and with no interest in being everyone’s favourite.
It started with one bottle and a stubborn refusal
Chris Diamond founded the house in Dubai with a single question: why do most perfumes smell the same after the first ten minutes?
The answer, as it turned out, was concentration, patience and the unwillingness to release a formula that was merely “good enough”. The first three years produced seventeen formulations and one bottle that survived: Adore.
Adore is still made to the original brief. Its bergamot is pressed in Calabria, its neroli comes from Nabeul in Tunisia, and its amber comes from a molecule that did not exist commercially when the house began. Everything else has been added around it — one composition at a time, each one earning its place.
We still work the same way. A new fragrance takes two years and rests for eight weeks before it ships. If it cannot survive being worn by somebody who is not polite about perfume, we do not release it.
Est. 2019
Three rules we have never broken
Concentration over volume
Our eaux de parfum sit between 18% and 22% oil. A smaller bottle with more perfume in it will always outlast a larger bottle with less.
Everything by hand
Filling, capping, foiling and numbering happen in one building, by people whose names we know. Nothing is outsourced.
Rest before release
Eight weeks in the dark before a bottle may leave. Alcohol and fragrance need time to marry — a perfume shipped in week one is sharper than the one you buy in March.
From source to doorstep
Four stages, each one handled by people we employ, in places we can name.
Sourcing
We buy absolutes and extracts from the same growers our founder used for the first formulation — neroli from Nabeul, vanilla from Madagascar, patchouli from Sulawesi.
Composition
Every formula is blended in a Dubai laboratory by a perfumer of fifteen years, then rested for eight weeks before it is allowed into a bottle.
Filling
Filling, capping and gold-foiling happen within a kilometre of our Sheikh Zayed Road atelier. Every batch is numbered by hand.
Dispatch
Sealed in protective packaging and shipped worldwide — tracked, insured and climate-aware, from Dubai to eighty-one countries.
Seven years of the house
The first bench
Chris Diamond commissions a perfumer to compose one fragrance. Seventeen attempts follow. Adore survives.
A room on Sheikh Zayed Road
The house moves into a two-room atelier on Sheikh Zayed Road. Filling, capping and numbering begin in-house.
Midnight Mirage
The second composition launches and immediately outsells Adore. The floral-fruity accord becomes the house signature.
Prestige
The most traditional composition in the range arrives — and becomes the first bottle we ever sell out.
Beyond the Gulf
Tracked shipping expands to eighty-one countries. Our first Paris stockists arrive in 2025.
CD Intense
Two years of work on the tobacco note culminates in CD Intense — spicy, warm, smoky, sweet and luxurious.
Where the bottles are actually made
A narrow second-floor building on Sheikh Zayed Road, deliberately close to the traffic so the house smells of the city it belongs to: heat, dust, oud and expensive coffee.
Every batch carries a two-part code — the day of filling and the master perfumer on shift — written by hand in the same ink that goes on the box. The caps are finished in-house: a technician applies the diamond mark and the CD monogram in gold, then checks each one against a reference card under a raking light.
- Sheikh Zayed Road, Dubai, United Arab Emirates.
- Climate controlled filling room at 21 °C.
- Protective packaging designed for air freight.
What the press and the people say
Adore is the only perfume I have ever finished and immediately re-bought. The citrus opening is genuinely bitter and beautiful — nothing like the usual sweet bergamot.
Midnight Mirage lasts on me from a 7pm dinner until sunrise. I bought the 50ml, then a second bottle for my sister two weeks later.
CD Intense is a serious fragrance. Tobacco and tonka in perfect balance — warm without being sweet, smoky without being heavy.
Worldwide delivery
Free tracked shipping on orders over $120. Dispatched from Dubai within 24 hours.
14-day returns
If the scent is not yours, send the bottle back within fourteen days. No questions, no restocking fee.
Authentic guarantee
Every bottle carries a batch code and security seal. We authenticate anything bought elsewhere, free.